This article identifies the determinants affecting the integration of Generative Artificial Intelligence (GenAI) into core business functions of small and medium-sized enterprises (SMEs) in Vietnam...
<p><strong>Tác giả:</strong> Nguyễn Thị Thuý Hồng, Le Quang Duy, Le Khanh Ngoc</p>
<p>This article identifies the determinants affecting the integration of Generative Artificial Intelligence (GenAI) into core business functions of small and medium-sized enterprises (SMEs) in Vietnam. Grounded in the Technology-Organization-Environment (TOE) framework, the research used a cross-sectional survey of 202 directors, managers, and senior decision-makers from 20 SMEs across Hanoi, Hai Phong, Da Nang, Nha Trang, and Ho Chi Minh City. Confirmatory Factor Analysis and Structural Equatio...</p>
<p>📄 DOI: <a href="https://doi.org/https://doi.org/10.59266/houjs.2026.1446" target="_blank" rel="noopener">https://doi.org/10.59266/houjs.2026.1446</a></p>
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