University branding has become a crucial strategy for attracting valuable resources and increasing student enrollment. Developing expected brand personalities can enhance institutions’ appeal and s...
<p><strong>Tác giả:</strong> Thu Nguyen-Anh</p>
<p>University branding has become a crucial strategy for attracting valuable resources and increasing student enrollment. Developing expected brand personalities can enhance institutions’ appeal and students’ positive behaviours/attitudes. The study employed a questionnaire survey to collect evaluations from 396 Vietnamese students regarding the relationships among university brand personality (UBP), university brand respect (UBR), student-university identification, and students’ intentions to s...</p>
<p>📄 DOI: <a href="https://doi.org/https://doi.org/10.32674/3d5dym53" target="_blank" rel="noopener">https://doi.org/10.32674/3d5dym53</a></p>
<p>📖 <a href="https://doi.org/https://doi.org/10.32674/3d5dym53" target="_blank" rel="noopener">Xem bài báo đầy đủ</a></p>
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